James Harden has officially signed with Adidas in a 13-year, $200 million deal.
ESPN’s Darren Rovell, who has been all over this development, dropped the bombshell this past Thursday.
So now reality sets in…
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Nike had over a week to try and match the offer, but failed to do so, which led Harden to make an easy decision and sign with the three-stripe brand.
Although Harden has been wearing Nike since being drafted in the NBA back in 2009, Harden has never received the opportunity to have his own signature sneaker.
Harden has had plenty of player exclusives such as the “Nike Zoom Run the One” which Harden wore throughout the 2014-2015 season.
Harden could of definitely been another face to represent the Nike brand since he had plenty of merchandise being sold and the famous slogan “Fear the Beard” that millions of Houston fans have come to love.
But now, the crafty shooting guard gets to make his mark with Adidas, who needs a boost in the sales revenues despite being represented by athletes like Derrick Rose, John Wall and respective Rookie of the Year winners Damian Lillard (2014) and Andrew Wiggins (2015) after falling behind Nike and Under Armour.
Harden will likely get his own signature model because he deserves it and has been a staple in he fashion industry, Adidas has plenty to offer his wardrobe especially after inking Kanye West to a contract.
It will be interesting to see what Adidas cooks up for the guard this upcoming season.
While I doubt they’ll be to use the “Fear the Beard” slogan, maybe we’ll see a new and improved Harden and a new slogan that he’ll get to wear.
Adidas has made a huge step in the right direction and so did Harden.
Nike has missed on a few opportunities lately like Stephen Curry signing with Under Armour.
Maybe this is another mistake Nike made by letting go of Harden.
We’ll have to see how this turns out but this will likely be a much-needed boost for brand that’s still trying to find its way into a highly-competitive industry.
One thing is for sure, us fans know that the Beard will be $200 million richer as he zooms toward his prime level as he does his defenders on the court.
But this is only the beginning, the appetizer — you ain’t seen nothing yet!